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The No-trend Trend


This year fashionistas recommend choosing between high waists, crop tops, ruffles, one-piece swimsuit, laces, floral or animal prints, neon colours, all shades of nudes and yellow, string bikinis, one shoulder, side cuts, sheer, tassels and the list goes on and on. Luckily for us, the no-trend trend makes us fashionable in anything we like.


Aviators’ comeback


When plastic rims feel too chunky and a size too big, it’s time for a change. On the hunt for new trends, opticians know well, the style to come next will be all about lightness.

The cyclical nature of fashion, however, directs a comeback of old classics. Fashion aficionados may check their back drawers, maybe they will find a pearl in there – the distinctive top bridge linking two eye rims together. As the bulky, discomforting plastic is veining away, the pilot’s accessory comes in. The original Ray-Ban aviators were commissioned by the U.S. military during 1930s, when trying to find the perfect flight goggles, that would last. The sunglasses proved to be indestructible, so if they had not ended in the bin, when going out of fashion, they should still be lingering somewhere in the attic.

Yet,  Ray-Ban remains a fascinating mix of military and pop-culture, like the trench coats, boots or leather jackets. They are like boomerangs, going away, but always coming back.

Hollywood Walk of Shame


She appeared in the comics during the WWII, became 1970s TV sensation and was briefly named a UN Honorary Ambassador for the Empowerment of Women and Girls last year. All of Wonder Woman’s previous achievements are going to be topped up this weekend.

Wonder Woman is coming in cinemas today. A brainchild of the inventors of the polygraph, who realised all superheroes were men and wanted to tell the girls they are powerful too, is going to break yet another invisible barrier. The producers decided this time the story of the fierce Amazonian will be told by a woman. Moreover, Patty Jenkins already got good reviews from critics and the movie is receiving predictions to be a complete success. If Wonder Woman turns out to be a blockbuster, this could be good news for all the other female directors that are pounding on the glass ceiling. Despite all the touching gender words coming from the mouths of Oscar winners, the numbers are dire. In the last decade only 4% of directors across 1,000 top movies were female. There is a clear discrimination going on in the film studios and maybe successful female director telling a story of a warrior princess can change that.

So, the famous boulevard would no longer deserve to be named Hollywood Walk of Shame.

La vie en rosé


As the days get longer, so does the cocktail time. From the end of May onwards, rosé shines its pale red from glasses at barbecues and parties under the starry skies.

The light wine variety, originally from Provence, is pressed from several red grapes, while the hue depends on how long the juice keeps in contact with the skins. Winemakers are playing with maceration, the process that determines the colour of the wine. From the traditional one to three days, it has recently been reduced to only a couple of hours, to achieve that ever more popular ultra pale pink hue. One way, or another, the end product is a tasty wine with appealing colour and lower alcohol contents, suitable even for the afternoon at the beach.

Luckily for us, rosés have spread from original terroir a while ago and the winemakers got the opportunity to bring us even more rich, exotic tastes from different grapes of Italy, Spain and overseas countries. Its lightness and the added bonus, it can be poured over ice made rosé is the ultimate drink for the hot summer evenings.

Scarlet Fever


The colour guru Pantone had announced this year’s autumn/winter palette. Based on designs, shown at the London Fashion Week, the colour forecasters suggest fashion designers to use a set of vivid hues for their creations.

The list of strong colours intended for the London market, differs from the toned one created for the New Yorkers. It tops with a vivid Flame Scarlet, followed by several fresh, but unusual shades, all ready to indulge in a set of unexpected combinations, such as Lemon Curry with Bluebell to create unpredictable colour dichotomy.

Doodling your way


We all remember doodling during boring lectures. With increasing popularity of sports shoes, this act of self expression has found its way out of the classroom and onto the catwalks. No wonder sports companies are after this scribbling trend.

All major manufacturers are now competing who will be more successful at using the creativity of their customers to sell more products. The aim is not just to attract younger generation who wants to stand out and be unique, but also to engage people doing monotonous work to unleash the secret artist at last. Several platforms like NikeiD and MiAdidas, have internet sites where you can design your own pair of sneakers to be manufactured just for you. This artistic freedom, however, comes with a hefty price tag.

There is also a more affordable way to follow the trend of self expression. Take an ordinary white pair of trainers and let your imagination and marker run wild.

The 1%


Ultra rich are the top villains, yet for some, role models and the epitome of success. Now, after years of documenting their lifestyles, Lauren Greenfield enables us to peek into their usually guarded world.

The latest work of the American artist, who spend 25 years taking pictures of the most wealthy tribe, is titled Generation Wealth. Her monograph offers a glimpse into the scenery, outfits and status symbols of The 1%. From lavish interiors, grandiose outfits, to excessive parties and everyday plastic surgeries, Lauren is in fact showing us humans with all their pains and desires, a true document of our time.

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