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Doodling your way

May 5, 2017


We all remember doodling during boring lectures. With increasing popularity of sports shoes, this act of self expression has found its way out of the classroom and onto the catwalks. No wonder sports companies are after this scribbling trend.

All major manufacturers are now competing who will be more successful at using the creativity of their customers to sell more products. The aim is not just to attract younger generation who wants to stand out and be unique, but also to engage people doing monotonous work to unleash the secret artist at last. Several platforms like NikeiD and MiAdidas, have internet sites where you can design your own pair of sneakers to be manufactured just for you. This artistic freedom, however, comes with a hefty price tag.

There is also a more affordable way to follow the trend of self expression. Take an ordinary white pair of trainers and let your imagination and marker run wild.


From → Hic Salta

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  1. Doodling your way – In lumina

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