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Something old, something new…

April 19, 2017

mil wed.jpgThe generation known for its non-conformism is changing everything on its way, even the wedding industry. Cherishing individualism, millennials are turning their backs on marriage traditions saying, out with the diamond rings and high-priced ceremonies.

The new generation of brides and grooms is exchanging big weddings with cheaper alternatives and is rather investing money in housing or trips around the world. Wedding dress specialists are experiencing the price plunge and so is the most blingy segment of the industry. Jewelers are in despair, penny pinching Millennials are skipping the two months’ pay rule on engagement rings and are  going for cheaper rubies or emeralds. It is not only the price of diamonds that is shaking the industry, the younger generation does not want blood on their hands, so ethical sourcing is at the top of their list.

One thing has not changed, a wedding still needs to be absolutely gorgeous. Instead of the newspapers, the tech savvy generation is reporting it on Pinterest and Instagram.


From → Hic Salta

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