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Two sizes too small

January 26, 2017


While development of online tools is trying to simplify our lives, the end result can often do just the opposite. The latest attempt by Asos to help its customers choosing the right size of clothes not only made a stir among buyers, but also insulted them.

By using past purchase history, including pieces returned for not fitting properly and valuation of sold items, the British online store launched a tool assisting its customers to determine their size for a desired product. This time, however, it was not privacy concerns that rippled across social media, but the tone of the messages that made many feeling self conscious and angry.

With words like for your height and weight this size is way too small, who would blame them.


From → Hic Salta

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