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M&M’s after M’s

March 9, 2016

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At times of healthy living, marketing candies has become a mammoth task. Even the veteran M&M’s is feeling the pinch, so it comes as no surprise the brand is trying to exploit its 75th anniversary to the fullest.

The times when soldiers advertised this tiny chocolate treat are long gone, but the iconic bitesize candy has defended its prime position time and again. Adding new colours, flavours and fillings, all combined with smart advertising, has kept the brand successful, but now even the biggest marketing campaign ever might not be enough to steal the heart of the new generation.

The remake of the chart topping hit from the 70s strikes a chord with the baby-boomers, for millennials however, such move may be too obvious. When choosing how to satisfy a sweet tooth no vintage sensation can mask the zest of the artificial colours and flavours. The new generation of consumers is only after the best ingredients, healthy choices and transparency.

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From → Hic Salta

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