Skip to content

Healing with feeling

October 5, 2015

woman-doing-yoga-outdoors

The company that had to recall see-through yoga pants and replace dangerous tops now came up with a new marketing technique. Since it is difficult to sell this popular gym outfit for hundred a pair, Lululemon introduced a different way of offering stretchy leggings.

Yoga and active lifestyle have seen such a boost lately, the leisure outfit market is becoming fiercely price competitive.  As every new twist count, the notorious athletic apparel company came up with the idea to change the sorting of pants. Instead of asking the customers How would you like to look? and offer boot-cut, flared or cropped yoga pants, they are now asking How would you like to feel? Their new Engineered Sensation collection is asking buyers about their desired feeling. By choosing stretchy pants as tight, hugged, naked, or relaxed, the marketers are trying to connect the product with our emotions, and of course, sell the most suitable pair.

Maybe the strategy will work and fix the broken image of the company. At the end of the day, they did show a sense of humor by listing naked feeling in their sensation spectrum.

Advertisements

From → Hic Salta

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: