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Pirelli has a change of heart

September 27, 2015

Pirelli decided to capture the zeitgeist and took a U-turn from its notorious sexy images of the world’s famous models, taken by fashion photographers. This year it will be different.

In a split from the tradition, often scorned as outdated and anti-feminist, the Italian tyre manufacturer decided it was time to celebrate women’s achievements rather than simply the looks. Therefore, the 2016 version of the Cal, as some call it, will put world’s coolest women in the spotlight. Outstanding women like Kathleen Kennedy or Serena Williams, will be encaptured as seen through the lens of another famous female, photographer Annie Leibowitz.

With more than half of cars on the road being driven by women today, after five decades, even Pirelli needed to admit, it is time to change the course.

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From → Zeitgeist

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