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The eternal window cleaner

February 23, 2015

Christina+Rinaldi

This GIF by Christina Rinaldi successfully blurs the line between art and technology. It is showing window cleaner doing his job in New York. She says “the GIF actually starts from the bottom, with the window cleaner starting to move from the bottom of his sweep. For me, that’s a subtle thing, but it’s the biggest difference between this and film. With film you expect a beginning and an end and some kind of climax, but with this it’s just a cycle and everything depends on where you catch it”.

Often referred to as cultural touchstones of digital media, GIFs compress data to reduce the file size creating looping clip. The results can be mesmerising, they enchant to hold the attention.

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From → Leasure Pleasure

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