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The scent of a spender

February 2, 2015


Winter scents of mulled wine, cinnamon and cloves recall warm feelings in dark cold days, but they also make us splash out.

American researchers discovered the nature of scents in a store have a profound effect on consumer behaviour. The smell of firewood makes us fell cosy in large stores, while a small place become spacious with the seashore scent. One of the perfumes proved to be particularly effective. While all warm scents encourage shoppers to spend more, cinnamon has a special ability, making us believe the shop is more crowded and even encourages us to buy prestigious items.

Unfortunately the researchers have not revealed yet, which perfume would turn us into thrifty shoppers.

From → Hic Salta

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