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Branding to distrusting millennials

January 23, 2015

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Millennials are forcing advertisers to rethink their strategies. As majority of 18 to 34 year olds reject traditional media and trust social media more than press, the old strategies do not work on them.

The generation that has affinity for new technology and was growing up in the age of rough economic climate, show profound suspicion towards institutions. On the other hand, they are the most informed shoppers. Majority do online research before heading to the store. Rather than trusting the advertisements in the media, two in three millennials admit to make decision based on the opinions of people online. Millennials are condemning tradition and see media as inauthentic that is why they love blogs so much. In their opinion, blogs that are written by individuals have no hidden agenda, hence they are just expression of genuine feelings and thoughts. All this has had a huge effect on their spending choices.

The remote lifestyle of millennials is making them elusive to traditional advertising. It takes much effort to get their attention, but with 80 million millennials in America alone, the brands cannot afford to ignore them.

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From → Hic Salta

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