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Merry KFChristmas!

December 24, 2014

kfc-bucket

With only one per cent Christians living in Japan, no one would expect Christmas tradition to take root in the country.  Most businesses and offices are operating normally, yet tonight many Japanese families will queue for hours to get their luxurious Christmas dinner.

The quirky ritual was introduced in the early 1970s by Kentucky Fried Chicken. Since turkey is hard to find in Japan, the foreign customers retorted to Nagoya KFC restaurant in search for the traditional Christmas meal. It led the company to offer pre ordered Christmas menu, which was an instant success. Soon the Kurisumasu ni wa kentakkii! (Kentucky for Christmas!) marketing campaign was launched and set off the tradition. For 40 years now, on Christmas Eve Japanese flock to KFC to feast on fried chicken, salad and a Christmas cake. In Japan Christmas is considered as the most romantic day of the year, surpassing both Valentine’s Day and The White Day. No wonder the country is the third largest market for KFC and the company proudly highlights its sales peak in December.

Be it turkey, fish or pork, Merry Christmas to You All!

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From → Hic Salta

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