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Choices under the Christmas tree

December 9, 2014


In the best time of the year for toy industry the world of dolls is still reigned by Barbie. Notoriously skinny blond remains the top seller, with one billion pieces being sold every year. Yet, the doll with impossible proportions does not only affect body image of young girls, but also their future career choices.

Aimed at teaching nurture and affection, Barbie has been often criticized for her limited professional ambition. A new study however, suggests even in case of higher aspiration her aficionados settle for less. An experiment showed girls who played with Barbie dressed as the doctor, still strived to lower ambitious careers, compared to those who played with an amorphous Mrs. Potato head doll. As most girls lose interest in science at the early age of eight, the Barbie reign persisting for half a century now, may be the part of the gender gap puzzle.

Not every girl is supposed to be a scientist. But sparking different interests at a young age is vital, so it is important what is waiting for girls under the Christmas tree.


From → Hic Salta

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