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Millenials want to be special

November 17, 2014

millenals

Not wanting to look like everyone else is the key for understanding millennials. Generation born between 1977 and 2000 pride themselves on their individuality and is forcing retailers to rethink everything from their merchandise and marketing to their dressing rooms and logos.

Compared with their parents, millennials are far less likely to identify with the brands and do not want to be a stereotypical loyal billboards that look like everybody else. As shoppers, they are less attached to brands and more willing to create their own style. No wonder we are seeing the marketing shift from you are so special to especially for you.

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From → Hic Salta

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