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Millennials are still heading to stores for lingerie

October 16, 2014


The generation born between 1980 and 2000 is outspending their parents on apparel. Millennials, as they are called, are now annually splashing out a whopping $600 billion in the US alone.

But they are not only buying clothes, shoes and accessories in quantities as never seen before, but also increasingly choosing them from the comfort of their couches. A quarter of their purchase is already made online, with one exception – lingerie. Lace and satin are miraculously resisting internet. It looks like millennial women do not trust their smartphones and tablets when choosing a bra, deciding it is best to head to the store for a proper fit and a perfect look.

Has online shopping proved to be a risky business for lingerie, often ending up with the hassle of return, or is trying different pieces such a pleasurable experience, even millenialls would never trade it for an app.


From → Leasure Pleasure

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