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A rose is a rose is a rose

May 9, 2014


Six million American women entered the workforce during World War II, but only one ended up on a poster under the saying: We can do it! Rosie the Riveter became an iconic symbol of American women getting out of their homes and into factories to take on jobs previously preserved for men.

This is exactly what Rose Will Monroe did. After losing her husband in a car accident, Rose took her two children and drive away from rural poverty of Kentucky. She joined workers at Detroit assembly line to produce B-24 bombers. But the iconic image was not build around her alone. The name was first popularised by a song Rosie the riveter that became a representation of women working in defence. In 1944 a film crew came into the factory. When they realised there really is a riveter named Rose working there, they pick Rosie Will Monroe who become a star in promotional films selling war bonds.

On the best known wartime propaganda poster there is an image of another woman. We can do it! Rosie is in fact Geraldine Hoff Doyle, who was a cellist. She worked in the same plant, but left after few weeks when realising the job might injure her hands and ruin her music career. The poster was little-known during the war and it became popular only during the feminist movement in the 80s. Rosie the riveter since represents an entire generation of independent women.


From → Get Inspired

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