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The Tweeting Bra

October 25, 2013


After tweeting diapers, here is a new arrival, the tweeting bra. The Greek Ogilvy branch designed this special undergarment that will tweet each time it is unclasped. The tweets are supposed to remind women to examine their breasts.

The tweeting bra uses a special mechanism that is hidden under the hook. Every time the bra is being unclasped, it sends a signal to a cell phone, which notifies a server to generate the tweet. The idea is a part of Nestle Fitness campaign promoting breast cancer awareness in an effort to keep health of the women in check.

From → Leasure Pleasure

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