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How to court female wallets

September 27, 2013

Woman Buying Wine

Since the start of the economic crisis it is estimated the female global income has risen by a third, reaching staggering $19 trillion. Women are increasing their purchase power by year and becoming profitable customers. That is why The Boston Consulting Group asked them, how satisfied they are as shoppers?

Women have always been the most important buyers at home and that has not changed. What is new, they are reaching products and services outside their doorsteps and that has changed the game for businesses. The study found out female customers are increasingly time constrained, therefore they are willing to pay more for products to save time. More importantly, they are not satisfied with current ways of doing business.

The winning combination for getting attention of female customers is to offer the services which will tackle three key burdens; not enough money, not enough time and too much stress. The companies will need to tailor their businesses according to women’s needs. They are awarding value, time savings, and emotional connection. With answering these demands female controlled spending and incremental spending will come their way.

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From → Hic Salta

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