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Changing with a smile

February 1, 2013


Can clever ideas change human behaviour? Is it easier changing with a smile? At The Fun Theory they think to found the answer. Different ideas have been gathered for tasks people find mundane and turned into something entertaining.

In one of the experiments they wondered, were it fun, would more people choose to use the stairs? At the Stockholm train station they turned the stairs aside the escalator into piano keys. Each step carried a different note and provided entertaining initiative for the passengers to choose climbing. With The Piano Staircase, 66% more people than normal opted for exercise to create music.

The initiative was soon turned into a competition. The winning experiment wanted to get more people to obey speed limit. The project used speeding camera to record all motorists. Those who kept to the speed limit than entered into a lottery and could win cash prizes, which were funded by fines from the speedy drivers. The Fun Theory proved, with clever ideas change can be fun.


From → Get Inspired

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