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Bricks for everyone

September 23, 2012

Lego has been with us forever. With colourful plastic pieces we could build anything, from buildings to vehicles, only our imagination was the limit. That was the time, when sets were simple, aimed at children and the company was managed by the inventor’s family. After its decline in the 1990s, Lego nearly became history.

New management turned the company around. Licensed themes made new sets more complicated, with bricks designed for one particular spot and often useless elsewhere. Moreover, the bricks are now marketed to adults. Management consultants, engineers, psychologists and even artists as Finn Stone, who created these Lego stilettos, are using them today.

Some argue the company betrayed the traditional spirit of Lego, which in Danish means play well, but without embracing the change, legendary bricks would probably vanish by now.


From → Zeitgeist

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  1. Lego’s sexist sense of humour | feminet

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