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Pink or blue, who does your thinking

July 18, 2011

Pink is for girls and blue is for boys, right. But has it always been this way? 1918 article in Ladies Home Journal advised: “The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger colour, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.”

Linking pink with femininity is a cultural construct, which has not come into fashion until the end of the World War II. During war time women were replacing men in industries. After five harsh years of dark tones and food deprivation they presumably just got tired of gray, navy and military colours. Once the war ended colour made comeback. Women returned to being stay at home moms, begun to adopt “think pink” mentality – to wear pink lipstick, drive a pink car, or buy pink household appliances – all of which was reinforced by an all-pink sequence in the classic Audrey Hepburn Technicolor film, Funny Face. In the sixties the quintessential icon of femininity Barbie was born and much of the time, she wore pink.

Some studies claim the pink blue apartheid is damaging for children’s identity, but it still keeps in fashion. It must be good for business, since solely same sex siblings can share clothes.

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From → Hic Salta

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  1. Indecisive pink and blue | feminet

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